Audience Research

This week I did some audience research with my partner Simran Bhatti, to get some feedback from our target audience on what they thought of our idea, how do they think their age group is represented and in general what films they like.

We chose teenagers for our research, as these are the types of people that our film is aimed at, the 16-24 age range. We did two types of research, Vox Pops and a questionnaire. We chose the Vox Pops as we thought it would be good to have some visual evidence of the research that we watch and actually see what they thought of it and we chose the questionnaire so we could have some data that could be analysed. 

This is a collection of the Vox Pops we did. We questioned about 6 people and asked 5 questions to each of them, these consisted of; what do you think of the films Adulthood, Kidulthood and Anuvahood? Do you like the idea of a story about a girl who is raped by her best friends brother and gets pregnant? What do you like about films - music, actors, camera work, storyline? When you watch films like Adulthood, do you feel you're represented well as teenagers? Does the idea of having 3 main black characters put you off the movie?

We also used questionnaires as part of our research. We each had 10 to fill out by other people. Again, we mainly used teenagers to answer them as that's who our demographic are. We had 10 questions that related to the BSR genre, in terms of lighting, characters and locations and themes but also had questions that were about our idea, just to get an insight of what our audience thought about it. Below is a few of the questionnaires that we conducted.